Monzo Burgers

Brand Identity
2022

The concept for Monzo Burgers is an elevated fast food and casual bar concept based on the ‘paninari’ subculture of 1980s Milan.

The new concept will channel the energy, aesthetic and spirit of the era, translated to a modern audience and palette.

Creative Direction

Joe Lee, Sean O’Brien
Design

Joe Lee, Sean O’Brien,
 Soleil Singh



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