












Monzo Burgers
Brand Identity
Brand Identity
2022
The concept for Monzo Burgers is an elevated fast food and casual bar concept based on the ‘paninari’ subculture of 1980s Milan.
The new concept will channel the energy, aesthetic and spirit of the era, translated to a modern audience and palette.
The concept for Monzo Burgers is an elevated fast food and casual bar concept based on the ‘paninari’ subculture of 1980s Milan.
The new concept will channel the energy, aesthetic and spirit of the era, translated to a modern audience and palette.
Creative Direction
Joe Lee, Sean O’Brien
Joe Lee, Sean O’Brien
Design
Joe Lee, Sean O’Brien,
Soleil Singh
Joe Lee, Sean O’Brien,
Soleil Singh