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Grand Slam Track: Promo Video 

Video Art Direction
2024

Promo video to announce Grand Slam Track’s 4 Slam events in the upcoming spring season. Featuring Olympic gold medalists Sydney Mclaughlin-Levrone, Cole Hocker, Gabby Thomas, Jasmine Camacho-Quinn, and Masai Russell.
Creative Direction + Design

Soleil Singh
Joe Lee
Director

Zackary Canepari

Grand Slam Track 

Brand Identity, Visual Center, Photo Art Direction
2024

Brand identity, web design, photography and VC system for Grand Slam Track; a new track league founded by four gold Olympic medalist Michael Johnson. Expanded Case Study coming soon.
Creative Direction

Pete Christofferson (Branding)
Soleil Singh (VC + Photo)
Design

Pete Christofferson (Branding)
Soleil Singh (VC + Photo)

Photography
Nils Ericson

Golden State Valkyries

Brand Identity
2024

Brand identity for Golden State’s WNBA expansion team, Valkyries. Received Bronze Clio Award 2024.
Creative Direction

Pete Christofferson
Soleil Singh
Design

Pete Christofferson
Soleil Singh

gamma.

Brand Identity, Campaign Design, Website Design
2023

Brand identity, website design, and creative direction for gamma. 
Creative Direction

Joe Lee
Design

Soleil Singh, Joe Lee

The North Face: Denim Pack 

Photography, Art Direction
2023

Art direction for The North Face’s F/W Denim Gore-Tex Collection. 
Creative Direction

Shane Lyons
Soleil Singh
Peter Christofferson
Photography

Thomas Northcut
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